Tradefairs are a great way to market your B2B business, but they do require a lot of upfront planning and preparation! After all, you don’t want your investment to turn into an expense!
I was honoured to be asked to produce this 2-part series in collaboration with Top Drawer London as part of a bootcamp series to prepare their exhibitors.
If you want to be successful at Tradefairs, then you can’t afford not to take some time out to prepare and plan for the show.
I have been to countless tradefairs during my 18 years retail buying career and beyond, and I know first-hand how buyers think and of course what it takes to get your products into retailers.
Most importantly what retail buyers look for in a new product and how they like to navigate tradeshows!
I was honoured to be asked to produce this 2-part series in collaboration with Top Drawer London as part of a bootcamp series to prepare their exhibitors.
If you want to be successful at Tradefairs, then you can’t afford not to take some time out to prepare and plan for the show.
Enjoy the masterclass.
AMI RABHERU / RETAIL BUSINESS MENTOR
Hi, I’m Ami. Retail buyer turned business consultant, passionate about product and obsessed with teaching retail product brands the BIG business skills to start, grow and scale.