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PITCH YOUR PRODUCT AT TRADEFAIRS

Masterclass Preview

Tradefairs are a great way to market your B2B business, but they do require a lot of upfront planning and preparation! After all, you don’t want your investment to turn into an expense!

I was honoured to be asked to produce this 2-part series in collaboration with Top Drawer London as part of a bootcamp series to prepare their exhibitors.

If you want to be successful at Tradefairs, then you can’t afford not to take some time out to prepare and plan for the show. 

In this 2-part masterclass, you will learn: 

  • Develop your marketing strategy for before, during and after your event to ensure that you are driving qualified visitors to your stand and converting them into clients.
  • The important do's and don't for creating an enticing product assortment and display for the show which will attract your ideal retailers.
  • How to frame your pitch to make a great first impression, and tips for creating different pitches for different scenarios so that you can greet each visitor with equal enthusiasm - even when you are tired from standing all day!
  • With this purchase, you also get a FREE downloadable Tradefair CHECKLIST which outlines the common "to-do" for leading up to and after the show to help set you up for success!
GET IMMEDIATE ACCESS FOR £97

Hi, I’m Ami

I have been to countless tradefairs during my 18 years retail buying career and beyond, and I know first-hand how buyers think and of course what it takes to get your products into retailers.

 

Most importantly what retail buyers look for in a new product and how they like to navigate tradeshows!

I was honoured to be asked to produce this 2-part series in collaboration with Top Drawer London as part of a bootcamp series to prepare their exhibitors.

 

If you want to be successful at Tradefairs, then you can’t afford not to take some time out to prepare and plan for the show. 

 

Enjoy the masterclass. 

 

AMI RABHERU / RETAIL BUSINESS MENTOR

Ami Rabheru

You may have seen me here

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Pitch your way to success at Tradefairs NOW​

  • Planning - Learn the key metrics you need to set your goals for the tradeshow to make it a success.
  • The ‘Art’ & ‘Science’ - Understand what buyers value most to help you create a commercial proposition
  • Products - Learn the Principles of creating the perfect range for the show which aligns with your target market and attracts your dream retailers
  • The Pitch - How to make a great first impression and memorable experience at a tradefair when buyers already have lots to see!
GET IMMEDIATE ACCESS FOR £97

What Our Clients Say

Ami is a highly skilled Retail Buyer with a real passion for product...She helped me to realise I knew more than I gave myself credit for, helping me to polish and build on what I had managed to establish so far.
Emma BrownDenim Star
Emma Brown
She really does go above and beyond to find all sorts of opportunities for me. I have already exhibited at major trade shows, negotiated a deal with a well known TV shopping channel and stocked in an independent department store. She has pointed me in the direction of some fabulous PR opportunities which led me to recently be named top 15 luxury candle brand with Marie Claire, alongside some HUGE brands.
Sejal AssiAmaura London
Sejal Assi
The one thing I loved was our one to one meetings with Ami, she answered all my questions and provided excellent tips and advice, and this was right in the middle of negotiations with a new retailer, which was perfect timing for me as she helped me with everything and truly held my hand through the process.
LenkaElythrum
Lenka
Ami always gave us her full attention and we could see that her interest in our advancement went way beyond the weekly calls. She had conducted her own research in between the calls and feedback her opinion, with that giving us much more food for thought in areas we had not even considered, helping us to avoid major start-up pitfalls and truly set us up for success.
Neha + DivyaYogi Power
Neha + Divya
Each session with Ami not only gave me the clarity on how to present my proposition to each retailer, but it also boosted my confidence. Ami is results oriented and really cares about the outcomes and that’s what I really like about her work style. I would highly recommend working with Ami if you are a small business.
NishthaUnnaaty
Nishtha
This program has been a game changer for my business. The knowledge and experience which Ami shares is incredible! It has given me the confidence and knowledge to finally make wholesaling to retailers happen for my business. I felt supported by Ami in our one-2-one sessions and I now feel empowered with the skills and knowledge to take my business forward and reach my goals.
MARA GIRONEMARA GIRONE SOPHISTICATION
MARA GIRONE
Her sessions were always tailored personally to me and we tackled so many really helpful subjects and areas of my business...She also helped me hone in on an opportunity I'd been pursuing with John Lewis and helped me secure a contract.
Kat Patterson, Lola + Blake
Kat Patterson, Lola + Blake
I learnt how to build a pricing strategy to set me up for success and how to present the brand for wholesale, retail and salons to take notice of us. I learnt how to make the brand stand and how to position it to set me apart from the competition. The programme was highly structured and the content was logical and easy to understand. Ami has the natural ability to help dissect any business and hit the ground running from day one.
Nadia Hussain, Hair-Loving
Nadia Hussain, Hair-Loving
Working with Ami on my small product business has been an eye opener. Her knowledge in retail and marketing allowed her to strip my product range back to basics and help me understand sales figures, stock value and profit margins using a simple method. Understanding the figures, has allowed me to make conscious decisions on new product lines around facts rather than my following my heart. Thank you Ami for allowing me to see my business structure with a new pair of eyes.
Harri Dhokia
Harri Dhokia
The golden nuggets for me at the stage of business that I am, was definitely the toolkit which came with the course. Having that excel planning spreadsheet was a game changer and allowed me to plan better and understand my financials. As a fellow ex retail buyer, I also absolutely loved my one-2-one sessions with Ami and being able to talk through my ideas and building an effective product strategy.
Keri Jamieson Director, Keri Kit England
Keri Jamieson Director, Keri Kit England
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ABOUT ME

Hi, I’m Ami. Retail buyer turned business consultant, passionate about product and obsessed with teaching retail product brands the BIG business skills to start, grow and scale.

Ami Rabheru

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