FREE MASTERCLASS - Retail Business Hub

How to sell your products to retailers

Most brand founders dream of seeing their products stocked in retailers. Whether it be multi-chain, department and independent stores, the process of B2B selling is quite different to B2C and can often be the thing which holds them back from taking the plunge

You know you have a great product and brand that will be perfect for selling to retailers but something is stopping you?
You're facing challenges on where to start, how to price products and what buyers are REALLY looking for in a new product.
Then there’s the whole thing around figuring out how to approach retail buyers and what to even say to them when you do and finally how to negotiate a win-win deal with them.
Maybe you have started selling to retailers, but are struggling to grow it, make a profit or even get repeat orders?
Perhaps you just have a list of self-sabotaging emotions and mind monkeys! “…maybe I’m not good enough…I’m probably out of my depth, maybe they won’t like my product…”
Sound familiar?

What most brand founders really desire is the confidence to be able to speak in a way that sells, which feels natural whilst feeling empowered with the knowledge of how B2B selling works and what buyers are looking for in terms of product, brand, packaging and pricing. After ALL, knowledge is POWER and it is this which gives you CONFIDENCE. How would it change your perspective on scaling your wholesale channel if you felt empowered with the knowledge of what it takes to approach, pitch and sell into retailers so that you can feel the CONFIDENCE to have meaningful conversations, which leads to sales and growth in your business?

Your Webinar Host

I’m Ami Rabheru, an ex-retail buyer and I teach brand founders the action steps to Approach, Pitch and Sell into retailers with confidence.

My retail buying career spans 20 years and I have worked for some of the biggest retailers on the U.K. high street; M&S, Next and Tesco to name a few. During my successful career I have been responsible for multi-million-pound budgets, built sourcing and product strategies which generate revenue, profit and market share growth.

Most importantly I have been pitched thousands of products and so I know first-hand exactly what it takes to build a knockout retail brand and get your products into retailers big or small!

I can’t promise that I have a magic wand, but I can promise you that pitching to retail buyers is NOT like walking into an episode of Dragons Den!

My unique process draws from my own experience as both a retail buyer and as a brand founder building my own retail brand.

The combination of my experience on both ends has helped many brand founders scale their product business with the insider knowledge that I share of how to successfully approach, pitch and sell into retailers with confidence.

Ami Rabheru

You may have seen me here

I’d love to invite you to my FREE webinar where I will literally be drawing back the curtains and diving deep into the challenges that brand founders face and what it REALLY takes to be retail ready!