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FREE MASTERCLASS - Sell Your Products To Retailers

How to sell your products to retailers

Most brand founders dream of seeing their products stocked in retailers. Whether it be multi-chain, department and independent stores, the process of B2B selling is quite different to B2C and can often be the thing which holds them back from taking the plunge
  • You know you have a great product and brand that will be perfect for selling to retailers but something is stopping you?
  • You're facing challenges on where to start, how to price products and what buyers are REALLY looking for in a new product.
  • Then there’s the whole thing around figuring out how to approach retail buyers and what to even say to them when you do and finally how to negotiate a win-win deal with them.
  • Maybe you have started selling to retailers, but are struggling to grow it, make a profit or even get repeat orders?
  • Perhaps you just have a list of self-sabotaging emotions and mind monkeys! “…maybe I’m not good enough…I’m probably out of my depth, maybe they won’t like my product…”
  • Sound familiar?
What most brand founders really desire is the confidence to be able to speak in a way that sells, which feels natural whilst feeling empowered with the knowledge of how B2B selling works and what buyers are looking for in terms of product, brand, packaging and pricing. After ALL, knowledge is POWER and it is this which gives you CONFIDENCE. How would it change your perspective on scaling your wholesale channel if you felt empowered with the knowledge of what it takes to approach, pitch and sell into retailers so that you can feel the CONFIDENCE to have meaningful conversations, which leads to sales and growth in your business?
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Your Webinar Host​

I’m Ami Rabheru, an ex-retail buyer and I teach brand founders the action steps to Approach, Pitch and Sell into retailers with confidence.

 

My retail buying career spans 20 years and I have worked for some of the biggest retailers on the U.K. high street; M&S, Next and Tesco to name a few.  During my successful career I have been responsible for multi-million-pound budgets, built sourcing and product strategies which generate revenue, profit and market share growth.  

 

Most importantly I have been pitched thousands of products and so I know first-hand exactly what it takes to build a knockout retail brand and get your products into retailers big or small!

 

I can’t promise that I have a magic wand, but I can promise you that pitching to retail buyers is NOT like walking into an episode of Dragons Den!

 

My unique process draws from my own experience as both a retail buyer and as a brand founder building my own retail brand.  

 

The combination of my experience on both ends has helped many brand founders scale their product business with the insider knowledge that I share of how to successfully approach, pitch and sell into retailers with confidence.

Ami Rabheru

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I’d love to invite you to my FREE webinar where I will literally be drawing back the curtains and diving deep into the challenges that brand founders face and what it REALLY takes to be retail ready!

Are you ready to finally take control of your business and not let your business control you?

Watch the FREE Webinar Now

What Our Clients Say

Ami is a highly skilled Retail Buyer with a real passion for product...She helped me to realise I knew more than I gave myself credit for, helping me to polish and build on what I had managed to establish so far.
Emma BrownDenim Star
Emma Brown
She really does go above and beyond to find all sorts of opportunities for me. I have already exhibited at major trade shows, negotiated a deal with a well known TV shopping channel and stocked in an independent department store. She has pointed me in the direction of some fabulous PR opportunities which led me to recently be named top 15 luxury candle brand with Marie Claire, alongside some HUGE brands.
Sejal AssiAmaura London
Sejal Assi
The one thing I loved was our one to one meetings with Ami, she answered all my questions and provided excellent tips and advice, and this was right in the middle of negotiations with a new retailer, which was perfect timing for me as she helped me with everything and truly held my hand through the process.
LenkaElythrum
Lenka
Ami always gave us her full attention and we could see that her interest in our advancement went way beyond the weekly calls. She had conducted her own research in between the calls and feedback her opinion, with that giving us much more food for thought in areas we had not even considered, helping us to avoid major start-up pitfalls and truly set us up for success.
Neha + DivyaYogi Power
Neha + Divya
Each session with Ami not only gave me the clarity on how to present my proposition to each retailer, but it also boosted my confidence. Ami is results oriented and really cares about the outcomes and that’s what I really like about her work style. I would highly recommend working with Ami if you are a small business.
NishthaUnnaaty
Nishtha
This program has been a game changer for my business. The knowledge and experience which Ami shares is incredible! It has given me the confidence and knowledge to finally make wholesaling to retailers happen for my business. I felt supported by Ami in our one-2-one sessions and I now feel empowered with the skills and knowledge to take my business forward and reach my goals.
MARA GIRONEMARA GIRONE SOPHISTICATION
MARA GIRONE
Her sessions were always tailored personally to me and we tackled so many really helpful subjects and areas of my business...She also helped me hone in on an opportunity I'd been pursuing with John Lewis and helped me secure a contract.
Kat Patterson, Lola + Blake
Kat Patterson, Lola + Blake
I learnt how to build a pricing strategy to set me up for success and how to present the brand for wholesale, retail and salons to take notice of us. I learnt how to make the brand stand and how to position it to set me apart from the competition. The programme was highly structured and the content was logical and easy to understand. Ami has the natural ability to help dissect any business and hit the ground running from day one.
Nadia Hussain, Hair-Loving
Nadia Hussain, Hair-Loving
Working with Ami on my small product business has been an eye opener. Her knowledge in retail and marketing allowed her to strip my product range back to basics and help me understand sales figures, stock value and profit margins using a simple method. Understanding the figures, has allowed me to make conscious decisions on new product lines around facts rather than my following my heart. Thank you Ami for allowing me to see my business structure with a new pair of eyes.
Harri Dhokia
Harri Dhokia
The golden nuggets for me at the stage of business that I am, was definitely the toolkit which came with the course. Having that excel planning spreadsheet was a game changer and allowed me to plan better and understand my financials. As a fellow ex retail buyer, I also absolutely loved my one-2-one sessions with Ami and being able to talk through my ideas and building an effective product strategy.
Keri Jamieson Director, Keri Kit England
Keri Jamieson Director, Keri Kit England
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ABOUT ME

Hi, I’m Ami. Retail buyer turned business consultant, passionate about product and obsessed with teaching retail product brands the BIG business skills to start, grow and scale.

Ami Rabheru

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